Made from the natural fibers of the flax plant, Linen is renowned for its long life and durability. With tensile strength far greater than either cotton or wool, these fibers become even stronger after exposure to water, thus linen textiles become softer and more comfortable over time. Linen absorbs up to 20% of its own weight in moisture yet still feels dry to the touch. It then swells and releases this moisture to the outside air, self cooling through natural evaporation and making linen cloth always feel fresh and cool – great for those Summer months and in tropical heat.
Its natural absorbency makes it a very dye-friendly material and designers have made great use of this characteristic to produce exclusive and trendy clothing, with linen’s natural shine adding a touch of elegance. Unlike other fiber material, Linen possess a unique “crushing” quality which provides an exclusive look and feel that works for both formal and casual wear. This versatility, together with the lightness of the materials and relatively low cost, makes linen a major player in the industry.
At Giovani, we offer a wide range of linen fabrics, from the renowned Egyptian material, soft and comforting, to Scottish and Irish flax recognized for its unique “whiteness”, ideal for Summer months. We offer popular neutral and lighter shades in white, beige and light brown, as well as brighter, trendier colors, and all have the highly reputed Giovani quality seal of approval.
